Google Ads & SEO Mastery at BITS-Hyderabad
Dominate Google Search — Paid and Organic
An intensive specialist workshop focused entirely on Google — mastering both paid Search Ads and organic SEO to dominate the world's largest search engine. You will build and launch a real Google Ads campaign, perform a complete SEO audit, and implement a keyword strategy — all in one day.
Only few seats remaining • No refunds within 21 days
Workshop Impact
Win on Google — Paid and Organic Mastery Together
The only Google marketing workshop covering both channels in depth
Google Ads Mastery
Build search, display, and shopping campaigns with professional bidding and targeting strategies.
Technical SEO
Conduct a full site audit, fix technical issues, and implement schema markup for rich results.
Integrated Strategy
Combine paid and organic to dominate page 1 of Google for your most valuable keywords.
What Makes This Workshop Special
Deep Google Specialisation
Unlike generic workshops, this goes deep on one platform — Google — for real mastery.
Live Campaign Launch
You will launch an actual Google Ads campaign and publish an SEO-optimised page.
IIT-Backed Certificate
A recognized credential for PPC and SEO specialist roles.
Who Should Attend?
For marketers who want to master Google
PPC Specialists
SEO Professionals
Business Owners
Marketing Managers
This Workshop is For Those Who Want To...
Build and launch Google Search, Display, and Shopping ad campaigns with correct structure
Master keyword match types, negative keywords, and bidding strategies (tROAS, tCPA)
Conduct a complete technical SEO audit using Screaming Frog and Google Search Console
Implement on-page SEO: title tags, schema markup, Core Web Vitals optimisation
Build a local SEO strategy including Google My Business optimisation
Create an integrated Google strategy combining paid and organic for maximum visibility
What You'll Learn
- Campaign types: search, display, shopping, video
- Keyword research with Keyword Planner
- Ad group structure and quality score
- Ad copy writing with RSAs
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